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Pardot-Consultant Questions Prepare with Learning Information
NEW QUESTION # 107
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on contact roles
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on prospects
Answer: A
NEW QUESTION # 108
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?
- A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
Answer: D
NEW QUESTION # 109
Which are true about Salesforce Engage
- A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Pardot connector
- B. Salesforce Engage is not supported for Salesforce sandbox accounts
- C. You can use Salesforce Engage with Gmail by downloading an extension
- D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- E. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
Answer: A,B,C,D,E
NEW QUESTION # 110
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
Answer: B
NEW QUESTION # 111
When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?
- A. The Salesforce connector must be unpaused.
- B. Salesforce B2B Integration user must be created.
- C. Salesforce fields must be synced to Pardot fields.
- D. User sync must be enabled in Pardot.
Answer: A
NEW QUESTION # 112
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
- D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answer: C
NEW QUESTION # 113
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?
- A. Create a form handler and enable data kiosk entry mode.
- B. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
- C. Create a form handler to link to an existing form on the website.
- D. Create a Pardot-hosted form and place it on the website using an iframe.
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=pardot_forms_kiosk_mode.htm&type=0
NEW QUESTION # 114
LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Sales Manager
- B. Marketing
- C. Sales
- D. Administrator
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_default_user_roles.htm&type=5
NEW QUESTION # 115
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Answer: A
NEW QUESTION # 116
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Move all users to Salesforce Lightning
- B. Purchase separate Pardot accounts
- C. Enable "Business Unit'connector setting
- D. Use the Pardot Lightning App
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 117
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list - B. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List - C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list - D. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
Answer: D
NEW QUESTION # 118
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send the least targeted content first, followed by more targeted content
- B. Send emails using dynamic content based on prospect account fields
- C. Send highly targeted content first, followed by less targeted content
- D. Send five emails exactly seven days apart, without any following steps
Answer: C
NEW QUESTION # 119
Which actions can be achieved with completion actions? [Choose three answers]
- A. Notify account owner
- B. Increment prospect field value
- C. Set profile
- D. Assign to queue
Answer: B,C,D
NEW QUESTION # 120
What is true about completion actions? [Choose two answers]
- A. Completion actions are retroactive and will apply to activities done before and after you apply them
- B. Completion actions will not execute for image files.
- C. Completion actions can be criteria based.
- D. Completion actions only execute for prospects. They will not affect visitors.
Answer: B,D
NEW QUESTION # 121
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Page Action
- C. Automation rule match Any
- D. Automation rule match All
Answer: C
NEW QUESTION # 122
When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
- B. Salesforce Connector User has 'Read' permission to the custom object
- C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- D. Customized 'Display in Table' values when configuring fields
Answer: A,B
NEW QUESTION # 123
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?
- A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- B. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- C. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
Answer: A
NEW QUESTION # 124
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- B. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
- C. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- D. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answer: D
NEW QUESTION # 125
Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?
- A. Import the HTML file into Pardot and apply it to the landing page
- B. Create a Pardot landing page and import HTML from the landing page HTML
- C. Create layout template and import HTML from the landing page URL
- D. Import the HTML file into Pardot and apply it to the layout template
Answer: D
NEW QUESTION # 126
Which one is Pardot Video Connector
- A. Wistia
- B. Dailymotion
- C. YouTube
- D. Vimeo
Answer: A
NEW QUESTION # 127
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Pardot Score field
- B. Einstein Lead Score
- C. Pardot Grade field
- D. Einstein Behavior Score
Answer: D
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 128
Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the domain SPF record
- B. A green check mark next to the Salesforce Connected user
- C. A green check mark next to the domain key policy
- D. A green check mark next to the FBS registration ID
Answer: A,C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=pardot_email_authentication.htm&type=0
NEW QUESTION # 129
How many Scoring Categories is it possible to create
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 130
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
- B. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
- C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- D. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
Answer: C
NEW QUESTION # 131
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Use a dynamic list to use as a recipient list on an email send.
- B. Send using an automation rule
- C. Send using the form's completion actions.
- D. Send using a segmentation rule.
Answer: C
NEW QUESTION # 132
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The Pardot-Consultant exam is a comprehensive exam that tests the knowledge of professionals in various aspects of Pardot implementation and management. Pardot-Consultant exam consists of multiple-choice questions and is designed to test the understanding of the candidates in various areas such as lead scoring, automation rules, segmentation, and more. Pardot-Consultant exam is challenging, but passing it is an achievement that demonstrates the candidate's proficiency in Pardot.
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