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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics & Performance Insights8%- Marketing data and insights
  • 1. Surfacing marketing data across Salesforce
    • 2. Marketing performance insights
      - Reporting and analytics
      • 1. Matching dashboards to reporting requirements
        • 2. Pre-built dashboards
          Consent13%- Consent data model
          • 1. Platform consent objects
            • 2. Consent preference records
              - Consent management concepts
              • 1. Consent in customer engagement
                • 2. Consent and compliance requirements
                  - Consent collection
                  • 1. Consent banners on external pages
                    • 2. Consent banners on marketing landing pages
                      - Consent record management
                      • 1. Creating consent records
                        • 2. Managing and updating consent records
                          Agentforce & AI Innovation11%- Marketing agents
                          • 1. Automated campaign creation
                            • 2. Audience segmentation
                              • 3. Content generation
                                - Conversational messaging
                                • 1. Response handling
                                  • 2. Ongoing interactions across messaging channels
                                    • 3. Customer engagement
                                      - Predictive AI
                                      • 1. Selecting appropriate predictive AI features
                                        Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                        • 1. Flow configuration settings
                                          • 2. Trigger conditions
                                            • 3. Flow types
                                              • 4. Flow elements and logic
                                                • 5. Automated business processes and messaging
                                                  - Activation templates
                                                  • 1. Activation template configuration
                                                    • 2. Contact point value selection
                                                      - Personalization
                                                      • 1. Repeaters
                                                        • 2. Content variations
                                                          • 3. Merge fields
                                                            • 4. Handlebars
                                                              • 5. AMPscript
                                                                - Landing pages
                                                                • 1. Landing page configuration
                                                                  • 2. Landing page components
                                                                    - Personalized messaging data
                                                                    • 1. Adding customer data to messaging content
                                                                      • 2. Selecting appropriate data sources
                                                                        Platform Setup & Governance13%- Domain authentication and authorization
                                                                        • 1. Branded and authenticated email delivery
                                                                          • 2. Domain authorization
                                                                            • 3. Self-service domain authentication
                                                                              - Marketing Cloud Next environment setup
                                                                              • 1. Permission sets
                                                                                • 2. Data 360 provisioning
                                                                                  • 3. Core Org Edition requirements
                                                                                    • 4. Marketing Data Kit installation
                                                                                      - Business Units and governance
                                                                                      • 1. Business Unit requirements
                                                                                        • 2. Content and user governance
                                                                                          • 3. Roles and Enhanced CMS Workspaces
                                                                                            Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                                            • 1. Unified customer profiles
                                                                                              • 2. Identity Resolution configuration
                                                                                                • 3. Linking multiple data sources
                                                                                                  - Consumption and entitlements
                                                                                                  • 1. Marketing automation consumption
                                                                                                    • 2. Data 360 consumption-based entitlements
                                                                                                      • 3. Platform usage optimization
                                                                                                        - CRM data ingestion and activation
                                                                                                        • 1. Actionable Lists
                                                                                                          • 2. Audience segmentation and activation
                                                                                                            • 3. CRM objects and records
                                                                                                              • 4. Content personalization using CRM data
                                                                                                                - Data 360 data model
                                                                                                                • 1. Connecting and harmonizing customer data
                                                                                                                  • 2. Data objects and Data Model Objects
                                                                                                                    • 3. Customer data activation

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