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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A) Create and execute a Data Filter on the _Click data view
B) Create and execute a Tracking Extract
C) Create and execute a Subscriber Engagement report
D) Create and execute a SQL Query against the _Click data view

2. Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A) Import Mobile Contacts and Outbound Send
B) Refresh Mobile Filtered List and Send SMS
C) Refresh Mobile Filtered List and Outbound Send
D) Import Mobile Contacts and Send SMS

3. Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?

A) Orders are not being updated from not meeting criteria to meeting criteria
B) Orders should be set up to allow injection upon update in Connect Configuration
C) Synchronized Data Sources poll changes every 15 minutes at the quickest.
D) The associated Contact should be updated to be injected.

4. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

A) Configure the Contact Extract Activity in Automation Studio
B) Query the _Subscriber Data View and Extract it weekly
C) Query the _Contact Data View and transfer it weekly
D) Schedule the Contacts Counts Standard Report

5. A Journey Builder implementation retrieves customer loyalty information from a synchronized Data Extension. The CRM updates loyalty status every five minutes, but the synchronization refreshes only every fifteen minutes. Customers occasionally receive offers intended for outdated loyalty tiers. Which solution provides the best balance between accuracy and maintainability?

A) Retrieve current loyalty status through an API before making journey decisions.
B) Store loyalty data only in Journey Data.
C) Reduce the CRM synchronization interval below five minutes.
D) Send campaigns only once per day.

Solutions: