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Marketing Cloud Administrator Exam Reference

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Setup38%- Account Configuration
  • 1. Global settings and preferences
  • 2. Integration setup
  • 3. Branding and account settings
- Security and Access
  • 1. Login security and IP restrictions
  • 2. Audit trail and monitoring
  • 3. Data protection policies
  • 4. User roles and permissions
- Business Units
  • 1. Sharing and access rules
  • 2. Configuration and management
  • 3. Structure and hierarchy
Topic 2: Maintenance and Troubleshooting15%- System Maintenance
  • 1. Troubleshooting common issues
  • 2. Performance monitoring
  • 3. Reporting and analytics
- Automation Studio
  • 1. Error handling and recovery
  • 2. Activity types and workflow
  • 3. Scheduling and monitoring
Topic 3: Subscriber Data Management32%- Data Operations
  • 1. Retention and privacy management
  • 2. Data quality and deduplication
  • 3. Import and export methods
- Data Segmentation
  • 1. Filters and groups
  • 2. Audience building
  • 3. Query activities and SQL basics
- Data Structures
  • 1. Contact Builder and data models
  • 2. Lists and data extensions
  • 3. Data relationships and keys
Topic 4: Channel Management15%- Other Channels
  • 1. Social Studio integration
  • 2. MobileConnect and SMS setup
  • 3. Web and advertising channels
- Email Channel
  • 1. Authentication: SPF, DKIM, DMARC
  • 2. Sender profiles and delivery settings
  • 3. Deliverability configuration

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