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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Recommendation Code
B) Email Conversion Code
C) Conversion/Cart Code
D) Collect Code

2. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Make sure the files are placed in the correct subfolder within the SFTP
B) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
C) Make sure the team has a date stamp to avoid duplication
D) Use the exact file name used for the trigger in the Import File Activity

3. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Contacts are evaluated against the goal after a wait activity.
B) Each contact is assigned an individual goal.
C) Goals can act as exit criteria.
D) Goal target statistics are stored in a data extension.
E) Goals are created to evaluate journey performance.

4. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) Create Support Case
B) Help and Training
C) System Status
D) Failed Sends

5. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A) Web Analytics Connector
B) Link Wrapping
C) Cloud Pages URL AMP script function

Solutions: