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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

A) Include your physical mailing address.
B) Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
C) Honor Opt-out requests promptly.
D) Provide a mechanism to opt out.
E) Be aware of the size of your email.
F) Your Data should always be relevant to the subscriber.

2. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Automation Studio Schedule Starting Source
B) Automation Studio File Drop Starting Source
C) Journey Builder Fire Event Entry Source
D) Journey Builder Import Activity Entry Source

3. Where can a filtered data extension by manually refreshed? Select 2

A) Send Email wizard
B) Data Extension details page
C) Data Extension folder listing
D) User-initiated send definition

4. What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A) 5 business days
B) 10 business days
C) 30 calendar days
D) 24 hours

5. What are the key ways to improve email deliverability in email marketing? (Choose 4)

A) Consider Subscriber engagement....send only to most engaged subscribers.
B) Maintain a consistent "From Name"
C) Use email templates
D) Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
E) Use double Opt-in to avoid getting blacklisted.
F) Email sign-up on website.

Solutions: