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Instant Download Salesforce : AP-214 Questions & Answers as PDF & Test Engine
- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
- Updated: Aug 26, 2026
- No. of Questions: 102 Questions and Answers
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization |
| Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
A) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B) The new message replaces the first message only for users who no longer exist in the audience
C) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
D) All users receive the new message, but only if they're read the first message
2. How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A) Respond to the email with the subject line 'Begin Tracking''
B) Overwrite a subscriber's DoNotTrack settings with an import
C) Log a support case
D) Use an API Call
3. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
A) Some automation activity is using the inbox message
B) The message has already been sent. (once started to send cannot mark as inactive)
C) The message is already scheduled/active
4. How often are the Einstein Engagement Scoring models updated?
A) Daily
B) Weekly
C) Monthly
D) Hourly
5. What does Priority in an in App message determine?
A) Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B) Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
C) Where on the screen (top, middle, bottom) the in-app message should appear
D) If the priority is set to 1, then the user's device will vibrate to let them know
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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