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The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
Learning Path 2
The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
- Forms, pages, and subscription centers
- Emails, segments, and journeys
- Assets and content settings
- Subscription centers and double opt-in
- Website visits redirect URLs as well as social postings
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Use segment insights - Create and manage dynamic segments - Create and manage static segments |
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Configure email settings and delivery - Design and create marketing emails - Implement email Personalization and dynamic content |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Set up branching and conditions - Design and create customer journeys - Configure journey tiles and triggers |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Configure form and page elements - Implement progressive profiling - Create and publish marketing pages |
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Set up event registration and sessions - Create and manage marketing events - Manage event webinars and waitlists |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Create and manage contacts - Manage contact lifecycle and preferences - Import and deduplicate contacts |
| Manage Leads and Scoring | 10-15% | - Automate lead qualification and distribution - Create and configure lead scoring models - Manage lead lifecycle stages - Implement lead scoring rules |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations |
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