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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Session
B) Campaign
C) Offer
D) Flowchart

2. In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?

A) Scheduler Test Run
B) Sample Run
C) Test Run
D) Run

3. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) User who creates the offer
B) Flowchart designer
C) Campaign manager
D) System or offer administrator

4. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Financials Tab
B) Analysis Tab
C) Target Cell Spreadsheet
D) Offer Tab

5. In Unica Campaign, where does a customer create custom offer attributes?

A) Campaign Settings
B) Configuration Settings
C) Template Settings
D) Shared Attributes Settings

Solutions: