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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Bidding and Budgeting | - Smart bidding strategies
|
| Campaign Setup and Targeting | - Contextual targeting
|
| Measurement and Performance Optimization | - Conversion tracking and attribution
|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Ad Formats and Creative Optimization | - Responsive display ads
|
Google Display Exam Practice Test Sample Questions:
1. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
A) 900x300 pixels
B) 960x250 pixels
C) 750x125 pixels
D) 800x200 pixels
2. Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?
A) Ad report
B) Keyword report
C) Search query report
D) Campaign report
3. Examine the image given below:
What Google Tool is being used in the image above?
A) Google Ad Builder
B) Google Wonder Wheel
C) Google Ads Diagnostic Tool
D) Google Rich Media Ad Builder
4. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?
A) It's an ad that is fed into the Google Content Network of sites partners.
B) It's an ad that shows at the end of a video.
C) It's an ad that is displayed as part of the DoubleClick partnerships.
D) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
5. Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
A) Use the Google Content Network for niche placements.
B) Use Google AdWords with hundreds of comic-book based keywords.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use Google AdWords for search marketing.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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