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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Credit card
B) Check or Wire Transfer
C) Bank transfer
D) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

2. You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?

A) Any phrase with the keyword oil painting, such as old oil paintings
B) Oil Painting
C) Paintings in Oil
D) Watercolor painting

3. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Funnel visualization report
B) Site overlay report
C) Top exit pages report
D) Top landing pages report

4. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

A) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
C) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
D) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.

5. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
B) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option
C) Jerry can do this through Google AdWords editor and the Campaign Manager.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

Solutions: