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Facebook Certified media buying professional Sample Questions:

1. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
B) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
C) The expected CPM can't be compared between the impressions and video views campaigns.
D) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.

2. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You should exclude people who have made purchases in the past 6 months.
B) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
C) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
D) You should include people who have made purchases in the past 12 months and past 6 months.
E) You can't build this type of audience or segmentation.

3. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Start a new campaign and set up the spending limit to $30,000.
B) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
C) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
D) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
E) Duplicate the existing campaign and increase campaign spending limit to $20,000
F) Raise the campaign spending limit of the existing campaigns to $30,000.

4. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Convert different currencies into the same one.
B) Include only customers with highest value order for best performance.
C) Always include your customers' countries in their own column in your file.
D) Always include the country code as part of your customer's phone numbers.
E) For customer lifetime value rate your customers on a ranking from 1-10

5. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a maximum bidding price.
B) You should run an accelerated delivery.
C) You should run a standard delivery.
D) You should set up a minimum bidding price.

Solutions: